The trio was featured in the July 2009 issue of Cliché Magazine, with a story of their growing brand. Dahlquist and Staalnacke were studying at Hawaii Pacific University, when Børresen (who was an old friend of Staalnacke’s) visited. A conversation at a late night party about a fashion brand with a Norwegian twist led to the group launching the first collection in 2003. After a handful of stores in Norway, Japan, Sweden, Holland, and Switzerland, Moods of Norway opened a U.S. flagship store in May 2009 on Robertson Boulevard in Beverly Hills. http://store.moodsofnorway.com/eu/

The company sports the slogan ”Happy Clothes for Happy People.” In the midst of their fun and edgy designs, the designers were able to incorporate their sense of humor. ”234.243” is embroidered in every one of the men’s suits, referring to the number of tractors in Norway.

In 2010 the brand released their first fully electronical product, a waffle iron which made waffles shaped like tractors. However, on November 17th 2011, they asked customers via Facebook and other social media, to return their waffle irons, stating it could be a fire hazard. If the waffle iron will return to the market is still unknown. Presentation in Stockholm was arranged by ”SO Stockholm” at Kingsgarden ”Kungsträdgården”.