As the days grow longer and the country comes alive with sunshine, Azerbaijan transforms into a vibrant summer destination filled with exciting festivals, seaside escapes, cultural experiences, and unforgettable adventures. From lively city events to breathtaking nature and coastal getaways, summer is the perfect time to explore everything Azerbaijan has to offer. Let this newsletter guide you through the highlights of the season across the country.

Mercedes-Benz Fashion Week Azerbaijan returns with a new season, reaffirming its position as the region’s leading professional fashion event — a dynamic platform that brings together acclaimed local and international designers, industry experts, and influential voices from the global fashion scene.

Dates: June 12–14, 2026
Venue: Elektra Hall, Baku

Throughout the week, fashion will extend far beyond the runway. In addition to the main shows, the program will feature exclusive presentations, immersive brand experiences, and carefully curated networking opportunities. Designers will have the opportunity to engage directly with international media, VIP clients, buyers, and key opinion leaders, presenting their collections to a highly selected audience of fashion professionals.

For the first time in its history, the season will introduce an innovative musical concept featuring an international DJ lineup with artists from around the world. This unique fusion of global music and runway fashion will transform each show into a multisensory experience — redefining the traditional fashion format and elevating the energy of the catwalk to an entirely new level, designed to captivate and inspire audiences.

As the only international fashion platform of its scale in Baku, Mercedes-Benz Fashion Week Azerbaijan seamlessly unites fashion, innovation, and cultural influence — creating a space where creativity meets opportunity, and where regional talent connects with the global fashion landscape.

Dreamland Golf Club in Baku, Azerbaijan is a Dye Design masterpiece, offering a premium golf experience with a refreshing Mediterranean atmosphere in the Caucasus region. Guests can enjoy the warm hospitality of the Dreamland community, featuring a world-class golf academy, elegant clubhouse, fine dining restaurants, scenic patio terraces, and exclusive real estate opportunities.

The award-winning course presents a dynamic and enjoyable challenge, with water hazards featured across several holes, creating an exciting test for golfers of all skill levels. Combining strategic design with outstanding playing conditions, the course delivers both challenge and enjoyment for beginners and experienced players alike.

An exceptional golf academy further enhances the experience, making the ideal destination for players looking to refine and elevate their game in a luxurious and relaxing setting.

Nine Senses Fest 2026

Initiated and supported by — Vice President of the , President of the , and founder of — Nine Senses Fest 2026 returns as a unique festival dedicated to spiritual, creative, and body-based practices.

Under this year’s theme, From Roots to Growth, the festival invites guests to reconnect with their inner foundation and transform energy into personal growth, balance, and inspiration.

Designed as an immersive and uplifting experience, the festival blends wellness, mindfulness, movement, art, and creativity into one harmonious journey. Participants are offered a space to restore physical well-being, cultivate inner peace, and explore the connection between body, mind, and spirit.

The festival will take place across several exclusive venues in , including:

• JW Marriott Absheron Baku

A celebration of life, consciousness, and creativity, Nine Senses Fest 2026 offers an inspiring space where meaningful experiences and holistic well-being come together. Created with the initiative and support of — Vice President of the , President of the , and founder of — the festival unites spiritual practices, movement, creativity, and personal growth in a unique immersive experience.

Under the 2026 theme, From Roots to Growth, guests are invited to reconnect with their foundations and channel their energy toward limitless growth. Nine Senses Fest 2026 is designed as a journey toward inner balance, physical well-being, and creative inspiration — where body, mind, and spirit flow together in harmony.

Festival locations include , , JW Marriott Absheron Baku, , , and .

SPIRIT — Discover the lightness of mindful awareness, understanding, and acceptance.
BODY — Experience freedom, energy, and full presence in every movement.
MIND — Gain inner clarity and a deeper vision of your goals and purpose.

6 unique locations, 80+ mentors from around the world, and over 1,000 participants.

• The program includes: Sufism Day, workshops in various self-development practices, lectures on holistic approaches to health, concerts, and art performances.
• Headliners: Imram Kriya, Pavel Piskarev, Bharat Thakur.
• Festival market: local brands, handcrafted goods, Face Art, tea ceremonies.
• Global community: connect with like-minded people from across the world.
• Best practices: a harmonious blend of ancient traditions and modern self-development methods.

Become part of this celebration.
Choose clarity. Choose freedom. Choose growth.