The Fashion Days of Mercedes-Benz in Stockholm in Sweden for A/W 2013 has begun!

MONDAY, JANUARY 28 2013
11:00 Press Conference at Berns Spegelsalen, Berzelii Park
12:00 The Local Firm at Berns Stora Salongen, Berzelii Park
13:00 Marimekko at Mercedes-Benz Fashion Pavilion, Kungsträdgården
14:00 MINNAPALMQVIST & Alice Fine – Lounge at Bukowskis
15:00 Hunkydory at Berns Stora Salongen, Berzelii Park
16:00 Back at Smålandsgatan 12
17:00 Stylein at Berns Stora Salongen, Berzelii Park
19:00 Mayla at Mercedes-Benz Fashion Pavilion, Kungsträdgården
20:00 Carin Wester at Berns Stora Salongen, Berzelii Park
21:00 Odd Molly at Other Location

Fashion and music have always gone hand in hand, something that will be particularly noticeable during the upcoming Mercedes-Benz Fashion Week Autumn/Winter 2013 when internationally renowned super-stylist Bea Åkerlund, a well-known personality with a foot in both camps, will open Mercedes-Benz Fashion Week in just a few days.

Mercedes-Benz Fashion Week gets underway on 28 January, with the autumn/winter 2013 edition offering a series of fashion shows, presentations and events arranged by Sweden’s leading fashion brands. The theme for the upcoming edition of Mercedes-Benz Fashion Week will centre on the relationship between fashion and music, two creative industries with close ties to one another and both of which are currently enjoying major success both nationally and internationally.

“Bea Åkerlund personifies the close relationship between fashion and music, and we are delighted that she will be opening Mercedes-Benz Fashion Week AW13”, says Gunilla Grübb from the Association of Swedish Fashion Brands.

Bea Åkerlund is an internationally renowned stylist who has worked for many years with stage clothes and the styling of music videos for stars like Madonna, Beyonce, Lady Gaga and Rihanna. She has been praised for her conceptual and spectacular aesthetics which guarantee that her clients end up in the spotlight. Last year she styled Madonna’s much talked about performance at the Super Bowl, and earlier in January she was presented with the year’s honorary award at the ELLE gala.

New to this year’s edition of MBFW is the participation of Canon as a main sponsor alongside Mercedes-Benz, Max Factor, Schwarzkopf and American Express. Mercedes-Benz became the title sponsor in the summer of 2010.